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Episode 18 - Rebecca Veksler - "Creating a Products Based Business"

We were joined by the creative mind behind Sol Cups, Rebecca Veksler. In this episode, Rebecca dives into the journey of creating a products-based business by delving into the depths of human behaviour and psychology, allowing her to design something truly unique from scratch.

Rebecca uncovers the secrets behind Sol Cups’ breakthrough into the global market and the strategies that fueled their success.  From crafting a unique brand identity to capturing the hearts of customers, Rebecca shares invaluable tips for building a strong presence in the market.

Tune in now and learn how aligning teams around a meaningful purpose can unlock your brand’s core values.

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